What does a build on Entrata data involve?
It is a model built around your portfolio rather than a template dropped on top of it. We land your properties, units, floor plans, leases, residents, ledger and AR transactions, general ledger rows, leasing activity and work orders into a semantic model — the single, reusable data model behind a Power BI report — write the DAX measures that define occupancy, delinquency and NOI the way your business defines them, then maintain that model as properties are acquired, sold and rebranded.
The work usually starts with a definition argument rather than a technical one. Physical occupancy counts occupied units; economic occupancy compares collected rent to gross potential rent; the gap is where concessions, non-revenue units and bad debt hide. Once those measures are agreed and written once, every page inherits them, and the regional, asset management and accounting versions of the same number stop diverging.
Which Entrata entities carry the numbers?
Entrata's data is organised into web services and report feeds by subject area, and a portfolio report needs a specific handful of them rather than everything. The table below maps the areas we normally pull, what each one carries, and what it becomes in the model — which is also the checklist we work through when scoping, because a missing entity is what turns a three-day build into a three-week one.
Entrata data areas we model, and what each one supports
| Entrata data area |
What it carries |
What it becomes in the model |
| Properties |
Property records, addresses, ownership and entity codes, unit counts |
The portfolio dimension every page slices by, and the join to budget and ownership |
| Units & floor plans |
Unit records, floor plan and unit type, market rent, availability and status |
Unit-level rent roll, availability, and loss to lease by floor plan |
| Leases |
Lease terms, start and end dates, rent and concessions, renewal offers and status |
Expiration exposure by month, renewal conversion, and net effective rent |
| Residents & applicants |
Resident and applicant records, move-in and move-out dates, leasing pipeline |
Turnover, the leasing funnel, and the resident dimension behind delinquency |
| AR & resident ledger |
Charges, payments, credits and write-offs against the resident ledger |
Delinquency aging buckets, collections rate, and bad debt |
| General ledger & budget |
GL transactions by account and property, plus budget rows where you keep them in Entrata |
NOI by property against budget, drillable to the ledger line |
| Maintenance work orders |
Work orders, categories, assignment, status and completion dates |
Backlog, time to complete, make-ready progress, and cost per unit turned |
| Reports feed |
Standard Entrata reports requested programmatically and returned as data |
A fallback source where a subject area has no clean entity-level route |
How does data actually leave Entrata?
There are three realistic routes and they are not interchangeable. Entrata Data Share replicates your data into a database or warehouse you control. The documented v1 web-service API exposes the subject areas above to an integration user's credentials. Scheduled report exports deliver standard reports to a location you own. What is available depends on your agreement, so we confirm entitlement first.
The practical differences matter more than the marketing ones. The API is paginated and rate limited, and larger report requests are commonly returned through a queue you poll rather than in the first response — which is why we stage an extract into storage you own instead of pointing a Power BI dataset straight at it. Where the landing store is a database, Power BI's documented SQL Server connector (opens in new tab) is the cleanest path, and if that database sits on your own network we configure Microsoft's on-premises data gateway (opens in new tab) so scheduled refresh can reach it. Shaping leases, ledgers and work orders into something that answers portfolio questions is the same discipline covered on our data modeling & DAX page.
Entrata extraction routes and the refresh design each one supports
| Route |
What you get |
Refresh design |
When it fits |
| Entrata Data Share |
Your Entrata data replicated into a database or warehouse you control |
Power BI reads the warehouse on a normal schedule; history is retained by you |
Larger portfolios, and anyone who wants trended history and other sources alongside |
| Documented v1 API |
Entity-level access to properties, units, leases, residents, AR, GL and work orders |
Staged pull on a schedule into storage you own, then refresh from there |
Focused reporting, or a first build before a warehouse exists |
| Scheduled report exports |
Standard Entrata reports delivered as files to a location you own |
Refresh follows the delivery schedule; grain is fixed by the report layout |
A dependable interim route when API or Data Share access is not yet in place |
| A warehouse you already run |
Entrata data that already lands beside your other systems |
Direct scheduled refresh, gateway only if the store is on your network |
Operators with a data team who want reporting, not plumbing |
Where do Entrata BI and the built-in reports stop?
Entrata's report library and BI features cover a great deal of standard ground, and for day-to-day site and regional questions they answer well. Two limits come up repeatedly: the reporting describes Entrata's model of your data in Entrata's layout, and it can only see data held in Entrata. Budgets kept elsewhere, an acquisition still on another platform, CapEx trackers and owner targets stay outside it.
A semantic model in your own tenant is what closes both gaps. Your measures are the definitions, non-Entrata sources sit in the same model, and the report is a Power BI asset your team can extend — including row-level security so an owner or joint-venture partner sees only their properties, which we cover step by step in our guide to setting up row-level security in Power BI.
Which multifamily metrics come out of this?
We focus on the measures a portfolio report normally cannot assemble in one place: physical against economic occupancy by property; unit-level rent roll with market rent, in-place rent and loss to lease; concession exposure and net effective rent; renewal offers, conversion and expiration exposure by month; delinquency aging and bad-debt write-offs; move-ins, move-outs and turnover; work-order backlog and make-ready time; and NOI by property against budget.
The value is almost always in the comparison and the trend. One property's delinquency number decides nothing; the same number ranked against thirty other properties, split by unit type and trended over eight quarters changes a staffing or collections call. We scope only the pages you need, so a first engagement stays testable instead of becoming a data programme.
What does the build cost?
You buy prepaid Flex hours that never expire: Starter $2,500, Growth $4,600, or Power $8,000, with hourly rates from $100 on the largest block. A first build covering occupancy, rent roll and loss to lease, delinquency aging and NOI by property typically fits inside one block. There is no project minimum and no retainer — refill only when you are ready for more.
Before any work starts you get a scope and hours estimate, and hours deduct only for builds you approve. That keeps a first engagement small and testable while the data-access route is still being confirmed against your Entrata agreement. If you are building an internal budget, our guide to Power BI dashboard development cost breaks down what drives the number, and how prepaid Flex hours work covers the model in full.
How fast can you build it, and how does refresh work?
Once you approve the scope estimate, most builds ship in 3–5 business days, senior-led from start to finish. We then set the dataset to scheduled refresh so occupancy, delinquency, renewals and NOI update on their own — which means nobody is exporting a rent roll on the first Monday of the month to make the asset management meeting work.
Turnaround depends on scope and on how quickly the access route is confirmed. Microsoft's documented data refresh limits (opens in new tab) apply: Power BI Pro supports up to eight scheduled refreshes per day, with more frequent options on higher tiers. We set the cadence to match your reporting rhythm and the route's own limits, monitor it, and fix breakages from your banked hours.
Who is this build for?
It fits multifamily owners, regional managers, asset managers and controllers running Entrata with no in-house BI team — particularly anyone who has worked through the standard reports and concluded they need their own model rather than another report. If your portfolio runs on a different platform, start elsewhere: our RealPage Power BI dashboard page covers the OneSite, AIM and Data Exchange routes, Yardi Voyager Power BI dashboard covers Voyager's data-access options, smaller residential operators on AppFolio face a plan-tier API question first on our AppFolio Power BI dashboard page, and Buildium portfolios need the extract landed in a warehouse before Power BI reads it, which our Buildium Power BI dashboard page works through route by route.
If your question is broader than one platform — mixed residential and commercial operations, or several systems at once — Power BI for property management is the platform-agnostic view, and fund, owner and investor reporting across asset classes sits on our Power BI for real estate page. Here, the focus stays on your Entrata data and how it gets out. Contact is form-only — send your request and we'll reply with a scope estimate.