Profit per ASIN, not just sales
Settlement revenue joined to referral fees, FBA fulfillment and storage fees, COGS, refunds, and allocated ad spend — so every ASIN, variation, and parent listing carries a real margin you can rank and act on.
Marketplace reporting
A Power BI Amazon seller dashboard built on your real numbers
A Power BI Amazon seller dashboard turns Seller Central exports, settlement reports, and Amazon Ads data into one view: net profit per ASIN after fees and ad spend, ACOS and TACoS trended by campaign and product, and FBA inventory with reorder health. A senior US-based engineer builds it and keeps it refreshing. Most builds in 3–5 business days.
Representative dashboard — sample data
The gap Seller Central leaves
Revenue is on the screen; profit is scattered across reports
Seller Central will happily show you yesterday's sales, but the question that keeps a brand alive — which ASINs still make money after referral fees, FBA fees, storage, cost of goods, refunds, and ad spend — lives across settlement files, fee previews, and the Amazon Ads console. Most sellers reconcile it in a monthly spreadsheet that is out of date the day it is finished.
We build one Power BI model over your marketplace, advertising, and accounting data so profitability per ASIN, per parent listing, and per brand is simply there every morning — alongside the inventory and reorder view that tells you what is about to strand or stock out.
What we build for marketplace brands
- Net profit per ASIN
- ACOS & TACoS trend
- FBA inventory & reorder health
- Fees & reimbursements
- Returns & refund rate
- Multichannel rollup with Shopify
Try us risk-free for 4 hours
Buy a block of prepaid Flex hours and, if you're unhappy within the first 4 hours, we refund you in full — no questions asked. Hours are deducted only for work you've reviewed and approved, there's no project minimum, and your banked hours never expire.
Why sellers call us
Reporting that answers operator questions
You send the request; a senior engineer models your orders, fees, ads, and inventory around how a marketplace business actually runs.
ACOS & TACoS in one view
Campaign-level ACOS beside product- and account-level TACoS, trended weekly — so you can tell whether ads are buying incremental growth or quietly replacing organic rank you used to get free.
FBA inventory & reorder health
Days of cover by ASIN against your sales velocity, inbound shipments, aged and stranded inventory, and storage-fee exposure — the numbers behind every reorder and liquidation decision.
Fees, refunds & reimbursements
Fee changes, refund rates by ASIN, and reimbursement activity tracked over time, so margin erosion shows up as a trend you can act on instead of a surprise at settlement.
Multichannel rollup
Amazon beside your Shopify store and wholesale channels in one model with consistent definitions, so channel mix, blended margin, and total inventory position are one view instead of three tabs.
What decides whether an ASIN is profitable?
Five things: the price it actually settled at, Amazon's referral and FBA fees, what the unit cost you landed, the ad spend it took to win the sale, and how often it comes back as a return. A profitability model has to carry all five — or it will flatter high-velocity ASINs that are quietly losing money on every advertised order.
Sellers are often surprised by what emerges. A hero product with strong top-line sales can rank below a slow-moving accessory once storage fees and TACoS are counted, and a variation that looks marginal can be carrying the review base the whole parent listing depends on. Those conclusions only appear when orders, fees, ads, and costs sit in one model with consistent definitions — see Power BI dashboard development for how we build it.
Seller Central reports vs the Power BI version
Here is where Amazon's canned reporting stops and where the model we build picks up — the same orders and settlements, made historical, comparable, and joined to cost.
| Question the operator asks | Where the answer hides today | Power BI version |
|---|---|---|
| Which ASINs made money last month? | Settlement files, fee reports, and a COGS spreadsheet | Net margin per ASIN after fees, COGS, refunds, and ad spend |
| Is my advertising actually working? | ACOS in the Ads console, organic sales somewhere else | ACOS by campaign beside TACoS by product, trended weekly |
| What do I need to reorder, and when? | Restock reports and a velocity guess | Days of cover by ASIN from real sales velocity and inbound stock |
| Are fees eating my margin? | Fee preview reports compared by hand | Fee and refund trend per ASIN with margin impact quantified |
| How does Amazon compare to my own store? | Two dashboards with different definitions | One multichannel model across Amazon, Shopify, and wholesale |
Where does the data come from?
Orders, settlements, fees, returns, and inventory come from Seller Central — via Amazon's SP-API reports, scheduled exports, or a connector tool you already use — and advertising performance comes from your Amazon Ads reports. Cost of goods and the ledger side usually come from QuickBooks or a spreadsheet, and off-Amazon channels from Shopify.
To be direct about it: Amazon accounts differ in what they expose and how, so we confirm the exact connection method for your account in the scope estimate before any hours are used. Once connected, we configure scheduled refresh in the Power BI service — Microsoft's documentation on data refresh in Power BI (opens in new tab) describes the mechanism — so the numbers are current each morning without anyone exporting a thing.
What does it cost, and how fast?
You buy prepaid Flex hours that never expire: Starter 20h at $125/hr ($2,500), Growth 40h at $115/hr ($4,600), or Power 80h at $100/hr ($8,000). A first per-ASIN profitability and inventory build typically fits inside one block, and most builds ship in 3–5 business days once you approve the scope estimate.
Traditional Power BI firms charge $175–250/hr, set project minimums, want $10K+ to start, let unused hours expire, and don't begin for 4–6 weeks. Flex Support is $100–125/hr, no minimums, banked hours that never expire, and a start this week. Hours deduct only for approved work. See how prepaid Flex hours work for the full comparison.
Who is this for?
Owners and operators of FBA and marketplace brands doing enough volume that a monthly profitability spreadsheet is a real chore — typically from a few hundred thousand to tens of millions in annual sales — without an in-house analyst. If most of your revenue runs through your own storefront instead, our Power BI for retail and e-commerce page covers that model.
It also suits aggregators and agencies that operate several accounts and want every brand measured the same way. If Amazon is one channel among several, our Power BI dashboards for ecommerce brands blend marketplace, store, and advertising data into blended CAC, MER, and true net profit by channel. Contact is form-only — send your request and we'll reply with a scope estimate within one business day.
Dashboards we build for sellers
- Net margin per ASIN & parent
- ACOS & TACoS trend
- FBA days of cover & restock
- Fee, refund & reimbursement trend
- Multichannel rollup with Shopify
3–5
business days, typical
Prepaid
hours, never expire
You
own everything
A first profitability build usually fits inside one Flex block, and hours deduct only for work you approve. See Flex pricing →
How it works
From settlement files to operator-ready numbers
- 1
Send your request
Tell us how you sell — FBA, FBM, or both — how you track COGS, and which KPIs matter most. We reply with a scope and hours estimate, including the confirmed connection method, before any work begins. Hours deduct only for builds you approve.
- 2
We model & build
A senior US-based engineer joins orders, fees, ads, costs, and inventory into one model, writes the measures for margin, ACOS, TACoS, and days of cover, and reconciles totals to your settlements — typically 3–5 business days.
- 3
Publish & maintain
We publish to your workspace, set scheduled refresh so figures are current each morning, and hand over the model and credentials. You own everything; we keep it healthy from your banked hours.
Representative perspective
We were ranking products by sales and reordering on gut feel. Seeing net margin per ASIN with fees and ad spend attached changed which listings we push — two of our best sellers were barely breaking even.Founder, FBA consumer goods brand
Representative perspective
TACoS used to be a number we calculated quarterly in a spreadsheet. Now it's trended weekly beside ACOS and organic share, and the ad budget conversation finally starts from the same numbers every time.Operator, multi-brand marketplace business
Find out which ASINs actually make money
Tell us how you sell and the questions you want answered. We'll scope the task and tell you the hours before any work begins — drawn from prepaid Flex hours that never expire, with no project minimums and no obligation.
FAQ
Questions from sellers and operators
Through Amazon's SP-API reports, scheduled Seller Central exports, or a connector tool you already use, joined with your Amazon Ads reports and, if you sell off-Amazon, Shopify and QuickBooks. Access methods differ by account setup, so we confirm the exact connection in the scope estimate before any hours are used.
Yes. We join settlement data with referral fees, FBA fulfillment and storage fees, cost of goods, ad spend, and refunds so every ASIN carries a real margin — not just top-line sales. That per-ASIN profit view is usually the first build sellers ask for.
Yes. ACOS alone flatters brands whose organic sales are slipping, so we report ACOS by campaign alongside TACoS by product and account — ad spend against total sales — trended over time, so you can see whether advertising is buying growth or just replacing organic rank.
No. We are an independent, Microsoft-certified consultancy. We are not affiliated with or endorsed by Amazon or Microsoft; we build Power BI reporting on the data your Seller Central and advertising accounts already hold for you, and you own everything we deliver.
You buy prepaid Flex hours that never expire — 20h/$2,500, 40h/$4,600, or 80h/$8,000. A first profitability and inventory build typically fits inside one block, ships in 3-5 business days once you approve the scope, and carries a full refund if you are unhappy within the first four hours.
Book a free demo
Get senior Power BI help, on demand
Tell us the task. We scope it, you approve, and a senior consultant delivers — typically in 3–5 business days. Prepaid hours that never expire.
- Prepaid hours from $100/hour — and they never expire
- Senior-led delivery — 20+ years on the Microsoft platform
- Typical 3–5 business day turnaround
- Full refund if you’re unhappy in your first 4 hours
The fastest way to reach us is the form — tell us the task and we'll reply within one business day.